.Manly Bands is actually a direct-to-consumer dealer of guys's rings. The company introduced in 2016 after John Ruggiero, the founder with his other half Michelle, couldn't locate an appropriate wedding event band.This is actually Ruggiero's second appearance on the podcast. In April 2021, our team reviewed the firm's starting, special ring materials, and also a lot more. Ever since, Manly Bands has actually acquired its manufacturer. The making of rings coming from, point out, Port Daniel's whiskey gun barrels or Fender guitar strands makes compelling online video, points out Ruggiero, excellent for storytelling on social media sites and also somewhere else.The whole audio of our discussion is embedded listed below. The transcript is modified for size as well as quality.Eric Bandholz: Give our company a run-through of what you perform.John Ruggiero: My better half, Michelle, and I began an on the internet ring provider knowned as Manly Bands in 2016 to handle a problem of wedding celebration bands for guys. We were actually just gotten married to. I have big hands and also could not find a ring that I ased if that was actually certainly not overpriced. My options were ordering from a catalog or having one thing personalized.I ended up getting coming from an internet site. The ring got here in a level mailer, with no box or customer support. It was a dreadful adventure by today's ecommerce specifications.Our company received married, moved to Florida, and also needed to have a job. Our experts informed ourselves, "We're each business people. Why don't we make our personal organization?" We talked about the types of problems our company will found and how to solve them. My ring knowledge came up, and our team decided to attempt to handle it for other individuals.Our objective when our company started was to spend rental fee. Our team presumed making a married couple 1000 bucks a month from this would certainly be amazing. Our experts considered it a way of living company, certainly not high-growth. It was simply Michelle and me in our garage designing bands as well as delivering them out to consumers. Our experts had appealed one thing. Our message resonated with leads.Michelle and also I create an outstanding team. I produce ideas, as well as she's the implementer. A lot of our excellence mosts likely to her imaginative thoughts. She names the rings and develops people. She links the bands to customers. Explaining a ring exclusively as "eight-millimeter black" failed to suffice.We made rings coming from one-of-a-kind components, including Port Daniel's barrels or exclusive metals. Your business removed. Since then, we've increased drastically. Our experts now have more than 55 people in the Manly Bands household. About fifty percent of those are ring artisans that operate in our just recently gotten production shop in Utah.Bandholz: When did you obtain a manufacturer?Ruggiero: About a year and also an one-half ago. Our experts had actually been their consumer for many years, so we knew them effectively. Many of their business was actually retail, which failed to passion our company-- mosting likely to mom-and-pop jewelry experts. They maintained their wholesale customers and brand. We obtained a few of their assets as well as brought over staff members.Bringing on a production team has been among the most ideal traits our team've performed. It is actually been actually extraordinary to walk out there certainly and view all of them bring in bands out of Fender guitar strings or even steel coming from an M1 Abrams tank.Bandholz: Exactly how does in-house production impact marketing?Ruggiero: It's been actually big. Taking a cam to the other side of the office and filming the staff making use of turrets to cut the metallic rods or scotch barrels into bands creates incredible video clip. We have our camera crew out there continuously. Our company use that video footage on our social media as well as in our adds and bulletins. Our company try to advertise that considering that most business in the men's band space don't manufacture. They go down ship or even purchase coming from foreign and afterwards ship it out. Yet our experts desire it to last a life time and be actually one thing folks may take pride in.Our company have actually had a ton of effectiveness along with our armed forces heritage compilation, where our company source distinct military components. Our company possess the M1 Garand rifle inventory, the timber component, coming from World War I. Viewing our crew placed that in the turret and cut a part out for a band is remarkable.Our advertising and marketing for those rings speak about the past history, the soldiers, where the tool was actually used, as well as traits like that. My better half and I analyzed filmmaking in university. Our experts use our abilities to educate as well as tell a story. As an example, I recently acquired an e-mail coming from a customer who shared that his grand daddy made use of to drive M1 storage tanks. The consumer blessed one of those rings to his gramps, and they possessed rather a psychological substitution. It behaves to assist consumers associate with their past and create something purposeful.Bandholz: Where can folks buy a ring from you?Ruggiero: ManlyBands.com. Our company possess pictures on Instagram, as well. I'm on Twitter and also LinkedIn.